2023
Entrant Company
Category
Client's Name
Country / Region
Fast fashion has created an environmental emergency. People buy more clothes than needed and wear only a fraction of them, leading to critical sustainability problems with heavy environmental impact.
SlowStyle is an app to promote sustainable fashion by empowering users to re-discover their wardrobe system in a mindful way.
The app provides outfits of the day (OOTD) recommendations and monthly reports to assist users in reducing clothing shopping and taking advantage of their current wardrobe.
The app also increases awareness of sustainability by prompting users to donate or recycle their infrequently used items and by providing guidelines on sustainable brands when new clothing is needed.
Credits
Entrant Company
DDC Public Affairs
Category
Social Media - Consumer Campaign
Country / Region
United States
Entrant Company
Hot Frog Print & Media
Category
Website - Website / Other___
Country / Region
United States
Entrant Company
Miami Ad School Europe
Category
Student Submission - Student AD
Country / Region
Germany
Entrant Company
Quaaware Ltd.
Category
Strategic Program - Event Campaign
Country / Region
Taiwan