MUSE Silver

2023

SlowStyle

Entrant Company

Augustina(Ao) Liu

Category

App - Sustainability & Environment

Client's Name

Country / Region

United States

Fast fashion has created an environmental emergency. People buy more clothes than needed and wear only a fraction of them, leading to critical sustainability problems with heavy environmental impact.
SlowStyle is an app to promote sustainable fashion by empowering users to re-discover their wardrobe system in a mindful way.
The app provides outfits of the day (OOTD) recommendations and monthly reports to assist users in reducing clothing shopping and taking advantage of their current wardrobe.
The app also increases awareness of sustainability by prompting users to donate or recycle their infrequently used items and by providing guidelines on sustainable brands when new clothing is needed.

Credits

Lead UX Designer
Augustina(Ao) Liu
UX Designer
Jintian Yang
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