More Than Cold Drip

Brand identity designed for More &., a cold drip coffee brand, showcasing the fluidity and malleability of drip coffee.
More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.
The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution. For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.