Gyn Surgical Solutions BetterOAB.com Website

We needed to educate both patients and physicians about a novel treatment for overactive bladder and recruit them to participate in a pivotal study called BladdEr Trigone TreatmEnt with Radiofrequency Denervation: Control OverActive Bladder (BETTER: Control OAB). Simplifying technical information without being simplistic was the challenge.
We created a single website with pages for both physicians and women and a separate portal for trial participants. We distilled a lot of clinical information into digestible chunks and designed approachable pages to lead users toward deciding whether this trial was right for them. Videos and a bladder diary helped to make the trial experience as simple as possible for trial participants.