MUSE Platinum

2023

kid

Entrant Company

jaye

Category

Video - Music

Client's Name

jaye

Country / Region

Singapore

Ever had those days when adulting is just too hard, and you just wanna lay back and be a kid again? jaye is here to take you back to childhood days with ‘kid’ - a feel good indie track with a heavy dose of nostalgia, reminiscing about childhood and expressing frustrations as an adult struggling to find their inner child.

His soothing vocals and laid-back dreamy melody transports listeners back to a time of carefree days, of building forts and hanging out with best friends - a time that everyone can relate to. “kid is a reminder to nuture your inner child and not to neglect doing the things that truly make you happy.” jaye’s alternative blend of hip-hop, indie and pop proves infectious and his edgy voice captures his audience.

The single is also accompanied by a music video that animates and visualises life from a child’s perspective. Describing the visuals as “an array of trippy video effects which captures the spirit of a child’s imagination”, jaye uses AI to bring to life the story and emotions of wanting to just be a kid again, baring his soul and vulnerability in sharing about a challenge that many may find relatable in this digital day and age.

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