2023
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Ever had those days when adulting is just too hard, and you just wanna lay back and be a kid again? jaye is here to take you back to childhood days with ‘kid’ - a feel good indie track with a heavy dose of nostalgia, reminiscing about childhood and expressing frustrations as an adult struggling to find their inner child.
His soothing vocals and laid-back dreamy melody transports listeners back to a time of carefree days, of building forts and hanging out with best friends - a time that everyone can relate to. “kid is a reminder to nuture your inner child and not to neglect doing the things that truly make you happy.” jaye’s alternative blend of hip-hop, indie and pop proves infectious and his edgy voice captures his audience.
The single is also accompanied by a music video that animates and visualises life from a child’s perspective. Describing the visuals as “an array of trippy video effects which captures the spirit of a child’s imagination”, jaye uses AI to bring to life the story and emotions of wanting to just be a kid again, baring his soul and vulnerability in sharing about a challenge that many may find relatable in this digital day and age.
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First Tube
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Experiential & Immersive - Live Experiences
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United States
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Phospho Ltd
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Video - Technology / Science
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United Kingdom
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U.S. Secret Service
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Video - News / Feature
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United States
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Gulf Health Council
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Social Media - Public Health
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Saudi Arabia