2023
Broken Immunity | Escape the Vape Hawai‘i
Entrant Company
Rescue | The Behavior Change Agency
Category
Video - Public Service & Activism
Client's Name
Hawai‘i Department of Health & the Hawai‘i Community Foundation
Country / Region
United States
Escape the Vape Hawai‘i aims to prevent and reduce teen vaping in Hawai‘i by increasing knowledge to correct misperceptions about vape use and vapes. Our goal is to provide an unbiased and easy-to-understand explanation about how the chemicals in vapes can affect lung health, as well as increase teens’ perception of the risks of vape use. The facts used in the Broken Immunity commercial aim to inform teens that vapes destroy the protective wall of immunity around them, which allows viruses to get in and attack their lungs. The key takeaway: chemicals in vapes can affect your lung health more than teens may think.
Credits
Entrant Company
MeanPug Digital
Category
Branded Content - Website Content
Country / Region
United States
Entrant Company
Glasseye
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Ireland
Entrant Company
Cutawayy Films Pvt Ltd.
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
India
Entrant Company
Davel Creative Agency
Category
Social Media - Community
Country / Region
United States