MUSE Gold

2023

Malleum Brand Identity

Entrant Company

Tungsten Branding

Category

Corporate Identity - Brand Identity

Client's Name

Malleum

Country / Region

United States

We came up with the name Malleum for a rebrand of a cybersecurity consulting firm based in Ottawa that specializes in providing defensive and offensive security solutions. Due to the highly competitive nature of the industry, a rebrand was deemed necessary in order to set the brand apart from its competitors. The project scope included Naming, Positioning, Messaging, Visual Identity, Brand Book, Landing Page, and Video Production. The new branding successfully conveys Malleum as a dynamic, intelligent, capable company that is also a mature, and reliable company. The bold new position allows Malleum to stand out among its competitors. The design positions Malleum as a tech company that is doing something different in the space. The custom typeface, inspired b a point of light being dragged across a screen, promotes flexibility and adaptability. The purple-leaning color palette sets it apart from a field of generic-looking identities.

Credits

Creative Director
Phil Davis
Director of Brand Strategy/Naming
Elizabeth Hiemstra
Director of Client Services/Naming
John Simpson
Director of Visual Design/Art Director
Derek Cote
Video Editor
Joe Middleton
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