Malleum Brand Identity

We came up with the name Malleum for a rebrand of a cybersecurity consulting firm based in Ottawa that specializes in providing defensive and offensive security solutions. Due to the highly competitive nature of the industry, a rebrand was deemed necessary in order to set the brand apart from its competitors. The project scope included Naming, Positioning, Messaging, Visual Identity, Brand Book, Landing Page, and Video Production. The new branding successfully conveys Malleum as a dynamic, intelligent, capable company that is also a mature, and reliable company. The bold new position allows Malleum to stand out among its competitors. The design positions Malleum as a tech company that is doing something different in the space. The custom typeface, inspired b a point of light being dragged across a screen, promotes flexibility and adaptability. The purple-leaning color palette sets it apart from a field of generic-looking identities.