2023
Entrant Company
Category
Client's Name
Country / Region
We came up with the name Malleum for a rebrand of a cybersecurity consulting firm based in Ottawa that specializes in providing defensive and offensive security solutions. Due to the highly competitive nature of the industry, a rebrand was deemed necessary in order to set the brand apart from its competitors. The project scope included Naming, Positioning, Messaging, Visual Identity, Brand Book, Landing Page, and Video Production. The new branding successfully conveys Malleum as a dynamic, intelligent, capable company that is also a mature, and reliable company. The bold new position allows Malleum to stand out among its competitors. The design positions Malleum as a tech company that is doing something different in the space. The custom typeface, inspired b a point of light being dragged across a screen, promotes flexibility and adaptability. The purple-leaning color palette sets it apart from a field of generic-looking identities.
Credits
Entrant Company
NATEEVO
Category
Branded Content - Social
Country / Region
Spain
Entrant Company
Madison Square Garden Entertainment
Category
Social Media - Instagram Page
Country / Region
United States
Entrant Company
String and Key
Category
Branded Content - Products & Services
Country / Region
United States
Entrant Company
Matson Money
Category
Video - Financial Services
Country / Region
United States