MUSE Silver

2023

Get PAYD Online Video

Entrant Company

Here Be Dragons

Category

Advertising - Online Ad (Single)

Client's Name

USAA

Country / Region

United States

USAA members have long benefited from auto insurance legendary for its service. Now—through the wonders of telematics technology—members can also save based on how much coverage they actually need.

An easy-to-use app downloads to your smart phone and travels alongside you wherever you drive, tracking the miles you move and how you move them. You pay based on the miles you use. So if you drive fewer miles, you pay fewer dollars. And if you drive those miles more safely, you can save even more. It’s really that simple.

To promote the offering and educate our member audience, we showcased that tech-forward simplicity with a friendly animation style that brought the app to life right on a USAA member’s kitchen table.

Credits

Executive Director / Here Be Dragons
Eric Dunn
Executive Creative Director / Here Be Dragons
Ken Hall
Producer / Here Be Dragons
Fran Lozano
Director / Here Be Dragons
Justin Liddell
Account Manager / Here Be Dragons
Haley Skomra
Illustrator / Animator
Guillaume Kurkdjian
More Silver Winners
Video
2023
MUSE Advertising Awards - Pasta Packs
Pasta Packs

Entrant Company

PPK

Category

Video - Diversity & Inclusion

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - Xfinity University Campaign
Comcast - Xfinity

Entrant Company

GMR Marketing

Category

Strategic Program - Interactive Brand Experience

Country / Region

United States

Video
2023
MUSE Advertising Awards - A Dose of Truth
Prevention First and the Illinois Department of Human Services

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Public Service & Activism

Country / Region

United States

Audio
2023
MUSE Advertising Awards - Ostelin - Strong

Entrant Company

Ack Kinmonth

Category

Audio - Original Music (NEW)

Country / Region

Australia