Alltold Brand Identity

A human-powered, artificial intelligence, B2B platform on a mission to ensure that every story has a chance in the mainstream. Its goal is to uncover media bias in an effort to ensure that future media is inclusive of all narratives. We named it AllTold. AllTold is a declarative brand that puts a stake in the ground. Yet it needed to be inclusive, inspired, and welcoming. It had to be flexible in order to embrace all people and all their stories. We created flexibility by expanding the color pallette and keeping the logo as simple as possible. We took cues from the code behind the AI behind the brand to inform the design. The two-story ‘a’ adds a subtle level of sophistication and a counterpoint to the icon's capital ‘A’ form. These visual cues convey a sense of honesty and trust that is reinforced by the softened and approachable lowercase name.