MUSE Gold

2023

Monkton Corporate Identity & Logo Redesign

Entrant Company

Monkton, Inc.

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

Liza Smith

Country / Region

United States

In 2023, Monkton, Inc., a pioneer and market leader for secure mobility, Edge Computing, and Cloud Native development, redesigned their website, logo, and brand identity in partnership with Mortensen Designs. Monkton believes in creatively guiding clients in the right direction, and the new logo, featuring the star-shaped brandmark, the “lodestar blossom,” was inspired by the lodestar symbolism: a star used to guide the course of a ship. The new brandmark was also inspired by cherry blossoms, as a nod to Monkton’s commitment to the spirit of Washington DC. The "burst" at the center of the brandmark represents the various paths to progress as Monkton builds faster ways to fix things.

Like seasons, Monkton moves through our approach to problem solving in a cycle. We strongly believe in the concept of iterate, improve, repeat. We did that with our new brand and website, and we also do it every day with our clients.

Monkton’s new brand identity signals the immediate value the company brings to the market: Develop and build faster ways to fix things for public and private sector customers so they can meet their missions faster. With new products and capabilities expanding later this year, there is so much in store we’re excited to share. Our new brand identity is just the beginning!

About Monkton.io
Monkton enables Civilian Government and DoD organizations to explore new and better ways to capture, send, and receive data and mission sensitive information from the Cloud to wherever work needs to be performed, based on a verifiable, proven process. We develop and deliver secure, Edge-ready architectures in a variety of operational environments from the ground up, complemented by customized training and support. Visit monkton.io learn more

About our website design partner, Mortensen Designs
Mortensen Designs is a boutique graphic design studio that caters specifically to startups and small businesses. The Mortensen team creates captivating websites, design user-friendly mobile apps, and deliver strategic design solutions for print and digital marketing materials. Visit mortensendesigns.com learn more.

Credits

Baillie Ward
The Mega Creative Company
Megan Dotson
Mortensen Designs
Olivia Mortensen
Mortensen Designs
Katie McAnally
Ariel Saloman
Janica Kaneshiro
Yan Morissette
Monkton, Inc.
Alana Wilbur
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