McDonald Hopkins

McDonald Hopkins is one of the country's premier law firms. With offices across the country, it is among the most profitable and highest-revenue law firms in the country on a per-attorney basis.

For nearly 100 years, clients have trusted McDonald Hopkins for excellence, innovation and superior results in the delivery of legal services, and the law firm needed a website to reflect this fact. The site was designed to appeal to potential clients whose needs have become more complex. It's goal is to show those targets that the firm has stayed ahead of pace, but that it's also down to business. Eschewing the overly-designed, overly-showy approach of many law firms who often forget their own brand positioning, Varnum's site draws the visitor in with strong visuals, but balances that with a simple and straightforward approach inside the site. The "complex" shapes are a reflection of the types of matters the firm handles - not your run-of-the mill deal or case.

The new site elevates the firm to a new level, solving old issues and validating the firm's brand engagement pillars powerfully and interactively. The approach is supplemented by custom photography, targeted messaging, custom videos for many attorneys, interactive forms, and powerful calls to action throughout the site.The site has received tremendous kudos from clients, potential clients, and recruits, who have commented on how effectively the site uses a minimalist approach to show the firm's relationships, areas of practice, understanding of evolving trends and issues, and ability to harness technology effectively. The result is a home run.