2023
Entrant Company
Category
Client's Name
Country / Region
" We never know when a person who loves you and will not change his mind will get off the train of life.”
This is the first statement from the founder of the "Visible Voice" brand.
The story of the sudden death of my father
Story
"When I feel happiness in my life, it is because of what I once had. When I open my album, it's the beginning of my memories; when I open my laptop file, I'm glad that I still have photos full of memories. But the voice in the memory is blurring gradually, and the words that were used to be spoken are no longer kept.”
The founder hopes that through her story, anyone can have a medium to convey what they want to say and give the courage to do it. We want to give everyone a chance to keep the "first voice" (the most genuine words of the moment).
This idea quickly became a business strategy, resulting in the establishment of a voice-related shopping website.
After determining the brand story, market positioning, target audience, and the requirements of the gift items, we started to design elements that fit the brand story.
In addition to the main logo, other packages will be designed and applied to the printing, shopping website, and gift packaging to further develop creativity and continue to build lifelong customer relationships.
It is composed of the sun, moon, and stars, and ends with a playful symbol.
The familiar voice is not just a simple gift, but also the unique temperature of this era.
The brand story has become the starting point for our brand design and the mission of the brand founder's efforts.
Credits
Entrant Company
Qingdao Hisense Commercial Co., Ltd
Category
Website - Best User Experience
Country / Region
China
Entrant Company
Launch
Category
Website - Business to Business
Country / Region
United States
Entrant Company
Launch
Category
Strategic Program - Branding Refresh (NEW)
Country / Region
United States
Entrant Company
Techint Labs
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States