MUSE Silver

2023

看得見的聲音(可見的聲音)聲音的呈現

Entrant Company

看見本質創創有限公司Eudemonia Visual Design Consultancy Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

可見的聲音

Country / Region

Taiwan

" We never know when a person who loves you and will not change his mind will get off the train of life.”
This is the first statement from the founder of the "Visible Voice" brand.
The story of the sudden death of my father

Story
"When I feel happiness in my life, it is because of what I once had. When I open my album, it's the beginning of my memories; when I open my laptop file, I'm glad that I still have photos full of memories. But the voice in the memory is blurring gradually, and the words that were used to be spoken are no longer kept.”

The founder hopes that through her story, anyone can have a medium to convey what they want to say and give the courage to do it. We want to give everyone a chance to keep the "first voice" (the most genuine words of the moment).

This idea quickly became a business strategy, resulting in the establishment of a voice-related shopping website.

After determining the brand story, market positioning, target audience, and the requirements of the gift items, we started to design elements that fit the brand story.

In addition to the main logo, other packages will be designed and applied to the printing, shopping website, and gift packaging to further develop creativity and continue to build lifelong customer relationships.

It is composed of the sun, moon, and stars, and ends with a playful symbol.

The familiar voice is not just a simple gift, but also the unique temperature of this era.

The brand story has become the starting point for our brand design and the mission of the brand founder's efforts.

Credits

甚至Chiu
規劃總監/創意
伊迪絲·張
高階設計師
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