MUSE Gold

2023

ITG KEERUN

Entrant Company

Fujian Baichengfu Culture Communication Co., Ltd.

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

This work is composed of an auspicious graphic, Chinese and English. The elements in the graphics represent the natural beauty and cultural heritage of Fujian, implying the local characteristics and cultural heritage of the brand. The Chinese name of the work is concise and clear, easy to recognize and remember, which is helpful for brand promotion and publicity. The English title of the work highlights the international characteristics of the brand, which is helpful for the promotion and dissemination of the brand in the international market. This trademark is suitable for food, mineral water, children's toys and other fields. It can be used alone or in combination, and has strong applicability and flexibility.
The Chinese characters represent the prosperity of trade in coastal cities in Fujian. The coastal area of Fujian has been an important trade center since ancient times, and trade prosperity is an important feature of Fujian. The choice of the Chinese character name of Maomao is precisely to highlight the trade characteristics of Fujian and express support and blessings for the prosperity of Fujian's trade.
The graphics of the tulou are a combination of the word "Fu" and the shape of the tulou. The word "Fu" represents the place of Fujian, while Tulou is the representative of Fujian's Tulou culture. The combination of the word "Fu" and the shape of the Tulou not only highlights the regional characteristics of Fujian, but also expresses the unique charm of the Tulou culture. The shape of the word "Fu" is integrated with the shape of the tulou to form a unique figure, implying the prosperity and development of Fujian Tulou culture.
The elements in the graphics represent the natural beauty and cultural heritage of Fujian, implying the local characteristics and cultural heritage of the brand. The Chinese name of the work is concise and clear, easy to recognize and remember, which is helpful for brand promotion and publicity. The English title of the work highlights the international characteristics of the brand, which is helpful for the promotion and dissemination of the brand in the international market.

Credits

Fujian Baichengfu Culture Communication Co., Ltd.
Xiang Lin
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