Talking Training with Megan

Universal Pressure Pumping embarked on a creativity campaign in 2022 through its advertising agency, Hallaron Advertising, for which Elizabeth Fordham (Founding Principal, Quill & Ink) is the account’s primary copywriter. As part of that campaign, creativity profiles were developed to showcase Universal’s creativity in the oilfield. Fordham conducted the interviews and developed the content to share Megan Winchell’s insights about Universal’s creativity in onboarding and training its valued employees. After setting the backdrop for why employees need unique onboarding and training after the shift from hiring in traditional backgrounds, the branded content focused on Universal’s outside-the-box boarding and training practices, endeavors beyond onboarding, corporate interactions and key takeaways. This profile was promoted on LinkedIn through social media content, housed on the company’s website and also repurposed as messaging soundbites on social media.