MUSE Silver

2023

Good Luck to you - Year of the Rabbit Spring Couplet

Entrant Company

Silversea Design

Category

Marketing & Promotional - Invitation / Greeting Card

Client's Name

Silversea Design

Country / Region

Taiwan

"Spring Couplets" are decorations commonly seen in Asian regions during the New Year period, which are posted on doors and walls. They usually feature auspicious phrases or represent the zodiac animal of the year. Posting Spring Couplets is believed to bring peace and good luck to the household throughout the year.

In 2023, it will be the Year of the Rabbit in the lunar calendar. The Chinese word for "rabbit" sounds similar to the English word "to." Taking advantage of this linguistic coincidence, we creatively combined the homophonic nature of Chinese with the auspicious phrases in English to create a set of Spring Couplets that blend Eastern and Western concepts in a humorous way.

To enhance the aesthetic appeal, we employed the traditional technique of letterpress printing, giving the Spring Couplets vibrant colors and a captivating tactile sensation reminiscent of letterpress craftsmanship.

The design not only celebrates the traditional customs of the lunar New Year but also adds a touch of cultural fusion and playfulness. By incorporating both Chinese and English elements, the Spring Couplets serve as a bridge between different cultures and languages, spreading joy and blessings to people of diverse backgrounds.

This set of Spring Couplets not only serves as a festive decoration but also represents a harmonious blend of traditions and contemporary creativity. Its handmade quality and attention to detail make it an exquisite addition to any home, bringing a sense of warmth, joy, and cultural appreciation during the festive season.

Credits

Designer
Hui Chiu Lin
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