2023

WineGlass Marketing 2022 Wine Industry Benchmark Report

Entrant

WineGlass Marketing

Category

Branded Content - White Paper

Client's Name

WineGlass Marketing

Country / Region

United States

The internet is full of benchmarks and studies about email marketing, but very little exists about wine-related content. Can we assume we are analogous to a “Retail” category? Agricultural? Food and beverage? We’re never sure.
So, we started a project in January 2018 that entailed recording every email we sent for our clients. The first year we tracked 3,089,124 emails across 1,697 campaigns for 43 clients over 21 months. We removed administrative and club emails, checked for statistical significance, and can confirm this is a large enough sample to be confident about the findings. Our goal was to compare our clients’ results to the posted industry benchmarks to see if they were a good
judge of success.
What we uncovered was interesting. And became a "thing" in our little industry. We now publish this annually for free. Here is the 2022 report.