2023

WineGlass Marketing 2022 Wine Industry Benchmark Report

Entrant

WineGlass Marketing

Category

Branded Content - White Paper

Client's Name

WineGlass Marketing

Country / Region

United States

Gallery

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 1)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 2)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 3)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 4)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 5)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 6)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 7)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 8)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 9)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 10)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 11)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 12)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 13)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 14)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 15)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 16)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 17)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 18)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 19)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 20)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 21)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 22)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 23)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 24)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 25)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 26)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 27)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 28)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 29)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 30)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 31)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 32)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 33)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 34)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 35)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 36)

MUSE Creative Awards Winner – WineGlass Marketing 2022 Wine Industry Benchmark Report by WineGlass Marketing (Image 37)

About The Entry

The internet is full of benchmarks and studies about email marketing, but very little exists about wine-related content. Can we assume we are analogous to a “Retail” category? Agricultural? Food and beverage? We’re never sure.
So, we started a project in January 2018 that entailed recording every email we sent for our clients. The first year we tracked 3,089,124 emails across 1,697 campaigns for 43 clients over 21 months. We removed administrative and club emails, checked for statistical significance, and can confirm this is a large enough sample to be confident about the findings. Our goal was to compare our clients’ results to the posted industry benchmarks to see if they were a good
judge of success.
What we uncovered was interesting. And became a "thing" in our little industry. We now publish this annually for free. Here is the 2022 report.