1948 Rebranding

Our beating hearts are voracious. They hunger for constant displays of attention and affection, and yearn for meaningful connection. So too, do our clients and brand consumers.

It is with this in mind that Nineteen Forty Eight (known and trusted as Roland’s Jewelry and Watch Repair for over 70 years) sought to rediscover and redefine its strategic positioning, direction, and brand story as an intimate artisan studio offering the unexpected design and responsible creation of fine custom jewelry for a truly personal experience and powerful, wearable creative expression.

From delicate, cultured elegance to sassy and flashy dramatic flair, or from retro cool to modern abstract invention, Nineteen Forty Eight exists for the non-conformist looking to make their mark and be seen for the inspired individual they are. Much more than just the custom, collaborative creation of new jewelry, however, the studio also offers new, inventive ways to repurpose and restyle existing, inherited, or vintage estate pieces as re-found works of art.

As both a place and a time, Nineteen Forty Eight is defined by bold acts of self-exploration and freedom of form and technique. In the art world, 1948 was the year of the abstract expressionist. It was also the inaugural year of Roland’s Jewelry, which would grow to become a well-respected name in quality accessories built with care and attention.

This is the image of the new Nineteen Forty Eight as well — an evolution of the traditional “jewelry store” with values and reputation polished over seven decades of relationship building and exceptional customer service.

The perfect reflection of your soul simply cannot be found under a glass display case or within a store catalogue as one of hundreds or thousands of identical trinkets. For that, Nineteen Forty Eight is the place and the year of you. The year of the maverick non-conformist. The year you unapologetically wait for no one and treat yourself to fine custom jewelry designed to last the test of time. This is the year you truly wear your heart out.