The Linen Group - Rebrand

The Linen Group Brand Design
The Linen Group's luxury branding project marks a significant leap in tailored linen services exclusively designed for the top hotels in Manchester. With a core focus on renting, renewal, and high-quality upkeep, The Linen Group embraces its family-run values to position itself as a reliable, eco-friendly, and high-quality service provider within the hospitality industry.
Targeting business managers responsible for maintaining cleanliness, professionalism, and efficiency in their hotels. Blue Whale Media recognises The Linen Group core aims: the importance of frequent linen cleaning in ensuring a seamless guest experience. In Manchester, renowned for its locally owned hotels with a strong reputation for cleanliness and superior amenities, The Linen Group's commitment to regular linen cleaning perfectly aligns with their clientele's needs. Moreover, upscale hotels catering to discerning business travellers and high-end clientele demand top-notch linen and more frequent cleaning, making The Linen Group's offerings ideal for these establishments.
Differentiating itself from competitors, The Linen Group places a strong emphasis on quality. They take immense pride in the fabric they provide, incorporating patterns into their designs that showcase meticulous folds and superior quality. The imagery designed reflects their commitment to excellence, exuding a sense of luxury and indulgence. However, The Linen Group also prioritises eco-friendly practices, intertwining natural elements into the designs to underscore their dedication to sustainability.
The scope of the project encompassed the creation of a unique brand for The Linen Group, including adaptable content for various media platforms such as social, print, and digital. We meticulously developed comprehensive brand guidelines, covering typography selection, iconography, patterns, colour palette, and logos. Additionally, crafting supporting stationery designs and custom linen embroidered designs to further enhance the brand's visual identity.
Throughout the project, a collaborative approach was embraced, ensuring that the client's vision and brand values were effectively translated into the design. The successful outcome of the project is a cohesive, adaptable, and aesthetically pleasing luxury design that encapsulates the client's brand values.
The Linen Group's new brand identity not only resonates with their target audience but also sets them apart in the industry, signifying their commitment to quality, reliability, and sustainability.