A&E True Crime "Brand Image Spot"

Viewpoint partnered with A&E to build awareness around the brand's ground-breaking bench of True Crime series. Key to our creative approach was understanding the audience's participatory relationship with the genre - framing everything as POV to enhance the up-close feeling of being right there in each moment.
Utilizing high quality footage, we built a cinematic piece designed to take viewers on an intense and emotional roller coaster ride. Real sound bites pulled from real people in the shows create the emotional thrust, and visceral sound design accenting core moments does the rest.
We conceived the approach, executed editorial and sound design, as well as designing and animating the motion graphics.