Fullsight: Corporate Brand Development

Since 1905, SAE International has created industry standards, fostered innovation, and aided professional development for engineers. SAE ITC’s global consortia enable members to collaborate in a neutral, precompetitive setting to define and pilot best practices. PRI audits and accredits global supply chain oversight and quality management systems. Together, these affiliates provide engineers a robust and essential portfolio of innovative programs, products, and services to fuel innovation and drive prosperity. They are responsible for the standards, safety, and practices of automotive, aerospace, medical devices, manufacturing, defense tech, and other industries where quality is critical, improving the lives of millions worldwide. Catchword developed the brand positioning, name, tagline, and visual identity for a new company unifying these organizations. By focusing on progress, together, Fullsight creates higher standards for a better world.