Moodmen Fishman Font

Moodmen Font Company is a Hong Kong font design company focuses primarily on traditional Chinese fonts design and development. In 2022, we successfully launched our debut font, REBORN, via crowdfunding. Following the launch, we have been exploring different potentials and possibilities of Chinese font design, particularly in body font. Deeply inspired by various rapidly evolving international design trends, our Director, Roy Chan is constantly seeking for font breakthroughs. Moodmen FISHMAN Font is a product with the combination of title characteristics, eye-catching element and hipster vibes.
REBORN adopted a 1:1 font ratio, which applies mostly to mobile layout rather than desktop/laptop layouts since its launch. In response to the market need of practicality, we reckon 1.1:1 ratio could possibly be a better option. Hence, the newly launched FISHMAN adopts such ratio which is visually narrower and slender. This could effectively minimised the layout space needed while taking into account both horizontal and vertical orientations on mobile devices - effectively addressing the need of users.
Vitality is what makes humans alive - a major differentiation from dead objects. Humans rely on water and the flow of water gives life to humans. Whilst computer fonts are often deadly and cold, we believe new fonts should bring out the vitality of humans. FISHMAN hopes to hydrate and pour lively water into font design - ending horizontal/straight strokes with ellipses, making the overall lines rigid but soft, creating a strong dynamism within the humanistic fronts - injecting vitality and bringing more possibility to graphic design.