MUSE Silver

2023

Moodmen Fishman Font

Entrant Company

Moodmen Font Company

Category

Typography - Typefaces / Font System

Client's Name

Country / Region

Hong Kong SAR

Moodmen Font Company is a Hong Kong font design company focuses primarily on traditional Chinese fonts design and development. In 2022, we successfully launched our debut font, REBORN, via crowdfunding. Following the launch, we have been exploring different potentials and possibilities of Chinese font design, particularly in body font. Deeply inspired by various rapidly evolving international design trends, our Director, Roy Chan is constantly seeking for font breakthroughs. Moodmen FISHMAN Font is a product with the combination of title characteristics, eye-catching element and hipster vibes.

REBORN adopted a 1:1 font ratio, which applies mostly to mobile layout rather than desktop/laptop layouts since its launch. In response to the market need of practicality, we reckon 1.1:1 ratio could possibly be a better option. Hence, the newly launched FISHMAN adopts such ratio which is visually narrower and slender. This could effectively minimised the layout space needed while taking into account both horizontal and vertical orientations on mobile devices - effectively addressing the need of users.

Vitality is what makes humans alive - a major differentiation from dead objects. Humans rely on water and the flow of water gives life to humans. Whilst computer fonts are often deadly and cold, we believe new fonts should bring out the vitality of humans. FISHMAN hopes to hydrate and pour lively water into font design - ending horizontal/straight strokes with ellipses, making the overall lines rigid but soft, creating a strong dynamism within the humanistic fronts - injecting vitality and bringing more possibility to graphic design.

More Silver Winners
Student Submission
2023
MUSE Advertising Awards - ARCstool

Entrant Company

LiYing Huang

Category

Student Submission - Student Product Design

Country / Region

United States

Website
2023
MUSE Advertising Awards - Serving Up a Fresh Brand for NBWA
National Beer Wholesalers Association

Entrant Company

NJI Media

Category

Website - Food & Beverage

Country / Region

United States

Outdoor Advertising
2023
MUSE Advertising Awards - 237@First: “Find It Here” Outdoor Signage Campaign

Entrant Company

CBRE Calibre Creative Group

Category

Outdoor Advertising - Billboard

Country / Region

United States

App
2023
MUSE Advertising Awards - Wallet - Great way to manage money

Entrant Company

Freelance

Category

App - Mobile App / Other___

Country / Region

Latvia