"Camp Funk: Send Odor Packing"

When Pourri approached Raindrop Agency, their Poo Pourri product was already very well established with consumers - but awareness around their full line of "Funk Lock Technology" products was lacking. With this campaign, the goal was to increase brand awareness by pushing Pourri beyond the bathroom using clear CTA’s directed towards conversion, while engaging the viewer with fun visuals and laugh-out-loud dialogue. Raindrop ran with Pourri's delightful "Camp Funk" campaign concept, creating a series in which the campers encounter nostalgic (often awkward and hilarious) situations where some serious stink arises; but fear not, friends - their courageous counselors keep Pourri's full product line on-hand to combat those embarrassing odors!
This cheeky campaign entails 2x videos, ranging from 15 seconds to 60 seconds, for each item in the Pourri product line:
- Poo Pourri
- Pit Pourri
- Shoe Pourri
- Home Pourri
- Pet Pourri
- Car Pourri
Don’t let the smell of summer love in the air get out-stanked by odor!