MUSE Gold

2023

Xiaomao Gramophone Cake Gift Box

Entrant Company

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Category

Typography - Packaging / Product

Client's Name

MOUTAI CULTURE AND TOURISM

Country / Region

China

This gift box is a "sound" themed box in the Xiaomao IP series, designed to meet consumers' needs for emotional expression. With the end of the epidemic era, people are more eager for nature, so we borrowed the image of Flora, the goddess of flowers, and the visual of flowers to create the story concept of Flora chanting, using the phonograph's trumpet flower sound barrel as the origin of creation. The gramophone was designed to look more like a flower, and the base of the gramophone had a circle of blooming paper flowers, and the cake plate and knife and fork were hidden inside the base of the gramophone. The cake is placed on the gramophone and slowly rotated to play a demonstration of a randomly generated message of blessing as the petals bloom and tell the story.

Credits

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
Yan Hui
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