2023
Entrant Company
Category
Client's Name
Country / Region
This gift box is a "sound" themed box in the Xiaomao IP series, designed to meet consumers' needs for emotional expression. With the end of the epidemic era, people are more eager for nature, so we borrowed the image of Flora, the goddess of flowers, and the visual of flowers to create the story concept of Flora chanting, using the phonograph's trumpet flower sound barrel as the origin of creation. The gramophone was designed to look more like a flower, and the base of the gramophone had a circle of blooming paper flowers, and the cake plate and knife and fork were hidden inside the base of the gramophone. The cake is placed on the gramophone and slowly rotated to play a demonstration of a randomly generated message of blessing as the petals bloom and tell the story.
Credits
Entrant Company
Thought Marketing
Category
Integrated Marketing - Brand Transformation / Repositioning (NEW)
Country / Region
United States
Entrant Company
Dmitry Moystsrapishvili
Category
Student Submission - Student Typography
Country / Region
Germany
Entrant Company
Soul Vision Films
Category
Experiential & Immersive - 360 Video
Country / Region
Australia
Entrant Company
Bassmat Advertising Agency
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Saudi Arabia