True Botanicals Website Redesign

True Botanicals is a clean beauty brand that sources sustainable ingredients for its skincare product line. From Chebula Active Serums to Ginger Turmeric Cleansers and much more, True Botanicals’ products are certified MADE SAFEⓇ, and have received endorsements from celebrities Logan Browning, Eva Mendes, Laura Dern, and Oliva Wilde – to name a few.
As a fast-growing D2C eCommerce brand, True Botanicals partnered with Anatta to redesign and optimize their website for seamless customer journeys, responsiveness, and speed. By taking a mobile-first and forward-looking approach, Anatta built True Botanicals a storefront that not only converts more customers – but will also deliver high performance for years to come, and can easily scale to True Botanicals’ quickly changing needs.