2023
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The IMF Annual Meetings is like South by Southwest for global macroeconomics: A week of experts, ministers, central bank governors, and policymakers attending seminars, and research presentations – all hyper-focused on the macroeconomic issues.
A setting like this can be hard to parse for the layman or even the macroeconomic enthusiast, which is why we created IMF Today.
Modeled after both a daily news bulletin and a morning show, IMF Today is a live, external-facing 30-minute webcast featuring headlines and headliners from each day of the Meetings.
Produced from a custom studio perched on the edge of the atrium of IMF HQ, its glass backwalls make it clear that our audience has a courtside seat to the Meetings’ biggest events.
The show is hosted by experienced TV news presenter Amanda Walker, who breaks down each day’s events and facilitates breezy discussions with the attending global players in an interview-like format.
Unique visual and audio branding help IMF Today stand out from typical policy wonk fodder and elevate it into the realm of contemporary, substantive streaming informational programming.
Credits
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VSC
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Video - Technology / Science
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United States
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可睿創意整合有限公司Correct Creative Integration Group
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Event - Cultural Event
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Taiwan
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Picture North
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Video - Short Film
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United States
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George P. Johnson Experience Marketing
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Best Agency Awards - Marketing Agency of the Year
Country / Region
United States