MUSE Gold

2023

Disney+ Southeast Asia - Ms. Marvel

Entrant Company

Island Boys

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

The Walt Disney Company (Southeast Asia)

Country / Region

Singapore

To promote the new Marvel Studios series Ms. Marvel, Disney+ launched an integrated marketing campaign across Southeast Asia - spanning OOH, social videos, AR filters, as well as a 3-day consumer event in Singapore. Titled "The Cosmic Block Party", the event featured interactive art, etc. creating optimal subscriber buzz around the series premiere.

Credits

Head of Creative / Disney
Chris Leow
Creative Manager / Disney
Stez Chong
Senior Creative Executive / Moving Bits
Charlene Cheng
Account Director / Island Boys
Christopher Thein
Founder / Ten Square
Gary Hong
More Gold Winners
Video
2023
2023 MUSE Creative Awards Winner - The Book of Pru: Episode 2

Entrant Company

APV

Category

Video - Insurance

Country / Region

Hong Kong SAR

Typography
2023
2023 MUSE Creative Awards Winner - Chengkan Yun Zhuan Font Design

Entrant Company

HEFEI NORMAL UNIVERSITY

Category

Typography - Typefaces / Font System

Country / Region

China

Social Media
2023
2023 MUSE Creative Awards Winner - TikTok's most viral unknown user

Entrant Company

CROING

Category

Social Media - TikTok Page

Country / Region

United States

Branded Content
2023
2023 MUSE Creative Awards Winner - Dear Donor PSA Campaign

Entrant Company

Hawkeye

Category

Branded Content - Public Service & Activism

Country / Region

United States