MUSE Gold

2023

Disney+ Southeast Asia - Ms. Marvel

Entrant Company

Island Boys

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

The Walt Disney Company (Southeast Asia)

Country / Region

Singapore

To promote the new Marvel Studios series Ms. Marvel, Disney+ launched an integrated marketing campaign across Southeast Asia - spanning OOH, social videos, AR filters, as well as a 3-day consumer event in Singapore. Titled "The Cosmic Block Party", the event featured interactive art, etc. creating optimal subscriber buzz around the series premiere.

Credits

Head of Creative / Disney
Chris Leow
Creative Manager / Disney
Stez Chong
Senior Creative Executive / Moving Bits
Charlene Cheng
Account Director / Island Boys
Christopher Thein
Founder / Ten Square
Gary Hong
More Gold Winners
Advertising
2023
MUSE Advertising Awards - Brave New Worlds Cannes Posters
TransUnion/Neustar

Entrant Company

Decision Counsel

Category

Advertising - Banner / Sign (NEW)

Country / Region

United States

Video
2023
MUSE Advertising Awards - Pivoting with Piven

Entrant Company

InterMedia Advertising

Category

Video - Professional Services

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - One Second At A Time
Nine Times Entertainment

Entrant Company

witlincreative.com

Category

Marketing & Promotional - Poster (Single)

Country / Region

United States

Publication
2023
MUSE Advertising Awards - Wealth & Aesthetics

Entrant Company

CHINA CICC WEALTH MANAGEMENT SECURITIES COMPANY LIMITED

Category

Publication - Publication / Other___

Country / Region

China