2023
Disney+ Southeast Asia - Ms. Marvel
Entrant Company
Island Boys
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
The Walt Disney Company (Southeast Asia)
Country / Region
Singapore
To promote the new Marvel Studios series Ms. Marvel, Disney+ launched an integrated marketing campaign across Southeast Asia - spanning OOH, social videos, AR filters, as well as a 3-day consumer event in Singapore. Titled "The Cosmic Block Party", the event featured interactive art, etc. creating optimal subscriber buzz around the series premiere.
Credits
Entrant Company
beMarketing
Category
Website - Small Business
Country / Region
United States
Entrant Company
American Express
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Miami Ad School New York
Category
Student Submission - Student AD
Country / Region
United States
Entrant Company
McKinsey Global Publishing
Category
Video - Beauty & Cosmetics
Country / Region
United States