2023
Disney+ Southeast Asia - Ms. Marvel
Entrant Company
Island Boys
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
The Walt Disney Company (Southeast Asia)
Country / Region
Singapore
To promote the new Marvel Studios series Ms. Marvel, Disney+ launched an integrated marketing campaign across Southeast Asia - spanning OOH, social videos, AR filters, as well as a 3-day consumer event in Singapore. Titled "The Cosmic Block Party", the event featured interactive art, etc. creating optimal subscriber buzz around the series premiere.
Credits
Entrant Company
Muse Intermedia LLC
Category
Website - Tourism
Country / Region
United States
Entrant Company
Yupeng Jiang、Changjun Li、Zhaoyi Wu
Category
Student Submission - Student Conceptual Design
Country / Region
China
Entrant Company
Maverick Media
Category
Advertising - Online Ad (Campaign)
Country / Region
United Kingdom
Entrant Company
Yamamoto Agency
Category
Branded Content - Recruitment
Country / Region
United States