2023
Disney+ Southeast Asia - Ms. Marvel
Entrant
Island Boys
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
The Walt Disney Company (Southeast Asia)
Country / Region
Singapore
Gallery
About The Entry
To promote the new Marvel Studios series Ms. Marvel, Disney+ launched an integrated marketing campaign across Southeast Asia - spanning OOH, social videos, AR filters, as well as a 3-day consumer event in Singapore. Titled "The Cosmic Block Party", the event featured interactive art, etc. creating optimal subscriber buzz around the series premiere.
Credits
Entrant
BRC Imagination Arts
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant
Evergreen Podcasts
Category
Audio - Podcast
Country / Region
United States
Entrant
Mengdom Design Lab
Category
Advertising - COVID-19-Related
Country / Region
Taiwan
Entrant
THE FILM HOUSE
Category
Video - Nonprofit
Country / Region
Qatar