2023
Disney+ Southeast Asia - Ms. Marvel
Entrant Company
Island Boys
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
The Walt Disney Company (Southeast Asia)
Country / Region
Singapore
To promote the new Marvel Studios series Ms. Marvel, Disney+ launched an integrated marketing campaign across Southeast Asia - spanning OOH, social videos, AR filters, as well as a 3-day consumer event in Singapore. Titled "The Cosmic Block Party", the event featured interactive art, etc. creating optimal subscriber buzz around the series premiere.
Credits
Entrant Company
Bassmat Advertising Agency
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Saudi Arabia
Entrant Company
Falcon's Beyond
Category
Branded Content - Game / Application
Country / Region
United States
Entrant Company
Grey Advertising Hong Kong Limited
Category
Marketing & Promotional - Illustration
Country / Region
Hong Kong SAR
Entrant Company
CURATOR Pictures
Category
Branded Content - Non-Profit
Country / Region
United States