2023
Disney+ Southeast Asia - Ms. Marvel
Entrant
Island Boys
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
The Walt Disney Company (Southeast Asia)
Country / Region
Singapore
To promote the new Marvel Studios series Ms. Marvel, Disney+ launched an integrated marketing campaign across Southeast Asia - spanning OOH, social videos, AR filters, as well as a 3-day consumer event in Singapore. Titled "The Cosmic Block Party", the event featured interactive art, etc. creating optimal subscriber buzz around the series premiere.
Credits
Entrant
Gravity Global
Category
Strategic Program - Social Media Campaign
Country / Region
United Kingdom
Entrant
Fuzhong 15 Exhibition Center and Cinema, Cultural Affairs Department, New Taipei City Government
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Taiwan
Entrant
Michelle Hausen
Category
Website - Best User Experience
Country / Region
Germany
Entrant
Player One Trailers
Category
Video - Trailers
Country / Region
United States