My Taiwan Story at WTC Oculus

The Taiwan Tourism Bureau orchestrated a B2C event, redefining experiential marketing. This event unfolded on June 23-24, 2023 in the heart of New York City at the iconic WTC Oculus, epitomizing creativity and connection with the "My Taiwan Story" campaign.
The event hinged on colossal 'TAIWAN' letters, placed to catch the eye of Americans on their commute through this bustling transportation hub. These letters were more than static symbols; each symbolized a unique aspect of Taiwan's diverse tourism resources, including Tasty delights, Authentic culture, Iconic landmarks, Wellness & Sustainability, Adventurous activities, and Nature's treasures. Visitors were invited to explore each letter's unique significance, forging an immediate bond and igniting a desire for this beautiful nation. But engagement wasn't limited to the letters. Activity booths beckoned visitors to participate in a range of activities, such as a cycle route buzzer loop game, indigenous bead bracelet display, immersive VR 360° videos of Taiwan's breathtaking landscapes, and Taiwan tea aroma appreciation. Each booth gifted visitors tangible fragments of Taiwan, such as Taiwan branded reusable tote bags, DIY paper lanterns, DIY bead bracelet kits, and a range of Taiwanese snacks and tea bags, sparking conversations and extending the event's impact long after its conclusion. Travel agents and airline partners were also present, offering expert advice and consultation for those eager to plan a trip to Taiwan. Central to the event's success was an intuitive web app, seamlessly integrating engagement tracking and data collection. This not only enriched the visitor experience, but also built a targeted email list for future Taiwan marketing endeavors. The outcome was remarkable: over 3.8 million brand impressions, with "Taiwan" etched into the memory of every WTC Oculus visitor. This was amplified by a media and influencer workshop, resulting in 15 million media impressions. This synergy of creativity, interaction, and media outreach established "My Taiwan Story" as a success in B2C tourism promotion events. This event transformed a mundane commute into an unforgettable experience. "My Taiwan Story" at WTC Oculus was more than an event; it was an invitation, enticing people to journey to Taiwan and create their own Taiwan story.