Temple Stories - Profound Co.

Avo offers a variety of blends (AVO Classic, AVO Classic Maduro, Avo Xo, and Avo Heritage) that allow consumers to connect with each product in their own unique way, expressing their individuality. Just as a master blender creates a cigar based on their palate, it becomes a form of self-expression, a reflection of their craft.

Expression, in all its diverse forms, captivates us culturally and stirs our emotions. The 2022 Avo Core campaign celebrates the freedom of expression and how we choose to convey our message.

As part of the "More Expression" campaign, we launched a digital video series called "Tempo Stories." Through this series, we aimed to forge a clear connection between individuals and cigars. Each episode of Tempo Stories features a modern craft maker, renowned for their unmistakable signature—the true "Omakase Of Their Craft."

Fashion, much like cigars, serves as a method of communication. In episode 3, we meet with Profound, a New York City-based fashion brand that has built its reputation by merging streetwear and high fashion, materializing clothing as a visual language and channel of communication. Here, we delve into the intriguing relationship between the raw and elegant