MUSE Platinum

2023

AGAINST THE CLOCK: F1 CRYPTO.COM MIAMI GRAND PRIX

Entrant Company

DeepSleep Studio

Category

Video - Sports

Client's Name

F1 MIAMI GRAND PRIX // HARD ROCK STADIUM

Country / Region

United States

Stepped into DeepSleep Studio's Director chair with Monica Benitez and Alex Martinez as they embarked on an extraordinary filmmaking journey. Our mission: to capture the untold story behind the monumental buildout of the highly anticipated F1 Crypto.com Miami Grand Prix at the iconic Miami International Autodrome.

What began as a mere project quickly evolved into a year-long endeavor that pushed the boundaries of their creativity and dedication. In this gripping documentary, we pulled back the curtain to witness the exhilarating behind-the-scenes moments that unfolded during the creation of this historic event.

With unprecedented access, we delved into the meticulous planning, the tireless production efforts, and the sheer ambition that transformed a dream into a reality. The documentary told the story straight from the masterminds behind the scenes, including Tom Garfinkel, the visionary Vice Chairman, President, and Chief Executive Officer of the Miami Dolphins and Hard Rock Stadium, and Managing Partner of the Formula 1 Crypto.com Miami Grand Prix.

Through captivating interviews and never-before-seen footage, we revealed the logistical complexities and the awe-inspiring triumphs that came with bringing a world-class sporting event to a new location. The audience was able to experience firsthand the adrenaline rush of the construction buildout of the thrilling racetrack, as well as the intricacies involved in hosting teams, drivers, and passionate fans from every corner of the globe.

The documentary took the audience on an exclusive journey, showcasing how an idea sketched on a whiteboard transformed into the magnificent reality that was the Miami International Autodrome at Hard Rock Stadium. This documentary promised to captivate and inspire, leaving any viewer with a newfound appreciation for the incredible dedication and artistry that went into creating a Formula 1 masterpiece.

Credits

Director
MONICA BENITEZ
Director
Alex Martinez
Creative Director
Ravi Superville
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