Red Canary at RSA Conference 2023

Red Canary is a cybersecurity company that provides managed detection and response (MDR - Medical Device Reporting) services. The goal for tradeshows within the industry is to increase brand awareness, generate more and new leads, attract visitors, make more sales, and promote products and services within the company.

Red Canary had their largest ever presence at the RSA Conference 2023, having been placed right in front of the main entrance. The space leveraged their prominent position and strong branding to draw customers in, which helped achieve over 80% brand recognition amongst attendees. The booth featured a variety of marketing materials such T-shirts for brand merch, multiple demo stations, and educational sessions. The edge lighting and elevated bird-art installation was a phenomenal success for Red Canary as well. Due to the support of technology, Red Canary was able to attract a great audience. This included interactive displays, video presentations, and a live demo of the company’s MDR (Medical Device Reporting) platform.

The exhibit turned out to be a success at the RSA Conference 2023. 2.5 times the lead target was blown away by the Red Canary tradeshow. RSA Conference 2023 had over 1,000 attendees at the Red Canary booth and the company was able to give over 100 demos of its products and services. They held over 20 educational sessions for attendees and had over 500 productive conversations with potential customers and partners. Overall, Red Canary was very pleased with the results of its participation in the RSA Conference. The company is committed to continuing to participate in tradeshows and other events that allow the company to connect with the security community and share its expertise.