Gulfstream Park Website

Gulfstream Park is an entertainment destination in Hallandale Beach, FL, featuring thoroughbred
horse racing, casino, shopping & dining, and the home of the Pegasus World Cup.
Before we stepped in, Gulfstream Park had a very basic website. Very informative but disorganized,
making it hard for the average user to find what they were looking for. The overall design was
outdated and lacked creativity and features, so they struggled to keep users on the site. The old site
also struggled with SEO and was not ADA-compliant.
DeepSleep came in with an all-new approach that would keep avid horse racing fans and the
general public engaged. We began by uplifting the brand and creating a modern but easy-to-use
interface that anyone regardless of age could use. We then began to condense information, making
it easy for users to find what they were looking for by creating a very direct but simplified sub-navigation
system.
We developed the website in React + Gatsby JS, and brought in several new features, including live
racing feed, past and current racing stats, and much more. The site also helps users find on-property
dining options and shopping options.