Northwell in Manhattan

Northwell has always been a disruptor in Manhattan, filling the care gaps where other health systems can’t or won’t. But while Manhattanites know about the Northwell brand, they’ve historically associated it with only Long Island-based facilities. Our mission was to let people know that Northwell has an expansive range of services and facilities available to them right in NYC, including in the areas that have lacked them in the past.
With a robust media plan that includes TV, extensive out-of-home, social, digital and radio, this campaign gets Northwell’s name into Manhattan in a way that can’t be ignored--and in a style that reflects the unique personality of the city and its people.