SafeGuard Cyber

SafeGuard Cyber is an innovative company with revolutionary technology that was being overlooked in the crowded tech space. They needed to stand out and represent their true value as a cybersecurity leader. What’s more, they needed us to deliver their brand as a turnkey solution so their internal marketing team could spin up programs and initiatives quickly and efficiently in order to take advantage of opportunities in a rapidly changing market.
We started with creating a brand character (the Shadow Angel) that would be the driving force behind all brand expression, from tone of voice to look and feel. Under the guidance of the Shadow Angel, we created an entirely new design ethos for the brand. From color and type to logo treatments and photography, the system was made to be timeless, providing direction and consistency in the expression of SafeGuard Cyber’s brand.
The next stage was the build-out of all brand materials from letterhead to launch videos. We created turnkey templates, making it easy for SafeGuard’s internal marketing team to take the brand to market day to day, opportunity to opportunity.
“Before the rebrand we were thought of as yet another MarTech company, the security customers just weren’t there. Now we are getting the right people for the right reasons. And not just cybersecurity professionals, but leaders in the field.”
SVP Marketing – Lisa Hayashi