MUSE Gold

2023

Safety. For Everyone.

Entrant Company

Miami Ad School New York

Category

Student Submission - Student AD

Client's Name

Volvo

Country / Region

United States

Every year, 1.3 million people die as a result of car crashes. More than 22% of those deaths are pedestrians.

Volvo has a mission. To help create a world with zero collisions.

Pairing Volvo's LIDAR sensors with an Autonomous Lookout System, we developed a campaign promoting pedestrian safety by taking on the deadliest road in America— the US-19.

Credits

Copywriter
Georgia Luquini
Art Director
Courtney Davis
Art Director
Tan Wan
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