2023
Open banking + digital identity: Stronger against fraud
Entrant Company
Mastercard
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Mastercard
Country / Region
United States
In a world of rapidly expanding choices, how can financial services firms keep up with the increasing need for safety and security?
That’s the question we’re aiming to answer with Mastercard’s suite of open banking-based tools for account opening. With this campaign, we aimed to promote awareness of the different forms of fraud that are taking root in the new digital economy and how our platform can help our customers counteract them in real time—all without compromising on the speed and convenience that consumers expect from their providers.
We accomplished this with an informative multimedia campaign spanning social media, webinar, video and ebook content.
Credits
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
~Pourri, From the Makers of Poo~Pourri
Category
Video - Music Video
Country / Region
United States
Entrant Company
Ulled Asociados
Category
Integrated Marketing - Product Branding
Country / Region
Spain
Entrant Company
TATU CREATIVE STUDIOS
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Turkey