2023
Open banking + digital identity: Stronger against fraud
Entrant Company
Mastercard
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Mastercard
Country / Region
United States
In a world of rapidly expanding choices, how can financial services firms keep up with the increasing need for safety and security?
That’s the question we’re aiming to answer with Mastercard’s suite of open banking-based tools for account opening. With this campaign, we aimed to promote awareness of the different forms of fraud that are taking root in the new digital economy and how our platform can help our customers counteract them in real time—all without compromising on the speed and convenience that consumers expect from their providers.
We accomplished this with an informative multimedia campaign spanning social media, webinar, video and ebook content.
Credits
Entrant Company
Chengdu FLINT WALK Film & Television Technology Co., Ltd
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
China
Entrant Company
DeepSleep Studio
Category
Branded Content - Social
Country / Region
United States
Entrant Company
Optoma & Amus Art Tech Studio
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Taiwan
Entrant Company
UnitedSenses
Category
Video - Sports
Country / Region
Germany