2023
Open banking + digital identity: Stronger against fraud
Entrant
Mastercard
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Mastercard
Country / Region
United States
Gallery
About The Entry
In a world of rapidly expanding choices, how can financial services firms keep up with the increasing need for safety and security?
That’s the question we’re aiming to answer with Mastercard’s suite of open banking-based tools for account opening. With this campaign, we aimed to promote awareness of the different forms of fraud that are taking root in the new digital economy and how our platform can help our customers counteract them in real time—all without compromising on the speed and convenience that consumers expect from their providers.
We accomplished this with an informative multimedia campaign spanning social media, webinar, video and ebook content.
Featured Media
Credits
Entrant
Manifest
Category
Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
Country / Region
United States
Entrant
Metafission
Category
Best Agency Awards - Innovative Agency of the Year
Country / Region
Hong Kong SAR
Entrant
Something Big
Category
Strategic Program - Internal Comm Campaign
Country / Region
United Kingdom
Entrant
Beijing Wuyao Cultural and Creative Co. Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China