Open banking + digital identity: Stronger against fraud

In a world of rapidly expanding choices, how can financial services firms keep up with the increasing need for safety and security?

That’s the question we’re aiming to answer with Mastercard’s suite of open banking-based tools for account opening. With this campaign, we aimed to promote awareness of the different forms of fraud that are taking root in the new digital economy and how our platform can help our customers counteract them in real time—all without compromising on the speed and convenience that consumers expect from their providers.

We accomplished this with an informative multimedia campaign spanning social media, webinar, video and ebook content.