Case Paper and Monadnock Paper Mills: Making the Case Tour

In December 2022, Case Paper and Monadnock Paper Mills enthusiastically announced the in stock availability of Monadnock's Envi Performance Board and Astrolite PC100. To propagate this message, a month-long, highly engaging campaign titled the "Making the Case Tour" was launched, including social strategy and tour merch, from posters, postcards and t-shirts for omnichannel efforts that rocked the paper world. The campaign emphasized the companies' active presence in Florida and California, where Case Paper has its operations.
In a time when consumers are increasingly preferring to do business with brands that prioritize sustainability, the “Making the Case Tour” serves as a testament to the successful collaboration between these two companies and their dedication to promoting sustainable packaging options (and not taking themselves too seriously).