2023
Entrant Company
Category
Client's Name
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In December 2022, Case Paper and Monadnock Paper Mills enthusiastically announced the in stock availability of Monadnock's Envi Performance Board and Astrolite PC100. To propagate this message, a month-long, highly engaging campaign titled the "Making the Case Tour" was launched, including social strategy and tour merch, from posters, postcards and t-shirts for omnichannel efforts that rocked the paper world. The campaign emphasized the companies' active presence in Florida and California, where Case Paper has its operations.
In a time when consumers are increasingly preferring to do business with brands that prioritize sustainability, the “Making the Case Tour” serves as a testament to the successful collaboration between these two companies and their dedication to promoting sustainable packaging options (and not taking themselves too seriously).
Credits
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Gravity Global
Category
Social Media - Video
Country / Region
United Kingdom
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GRIT STUDIO
Category
Video - Food & Beverage
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United States
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Dental Designs
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Social Media - Public Health
Country / Region
United States
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Explore
Category
Video - Banking
Country / Region
United States