2023
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Client's Name
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In December 2022, Case Paper and Monadnock Paper Mills enthusiastically announced the in stock availability of Monadnock's Envi Performance Board and Astrolite PC100. To propagate this message, a month-long, highly engaging campaign titled the "Making the Case Tour" was launched, including social strategy and tour merch, from posters, postcards and t-shirts for omnichannel efforts that rocked the paper world. The campaign emphasized the companies' active presence in Florida and California, where Case Paper has its operations.
In a time when consumers are increasingly preferring to do business with brands that prioritize sustainability, the “Making the Case Tour” serves as a testament to the successful collaboration between these two companies and their dedication to promoting sustainable packaging options (and not taking themselves too seriously).
Credits
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Toaster Inc
Category
Social Media - Humor
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United States
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Varga Girl Design & Pointman News Creation
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Marketing & Promotional - COVID-19-Related
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Canada
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VANGUARD Visual Design Ltd.
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Event - Festival / Carnival
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Taiwan
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WANT Branding
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States