2023

FC2 Case Study Video

Entrant Company

Agency Habitat

Category

Branded Content - Case Study

Client's Name

FC2 Female Condom

Country / Region

United States

FC2 came to us with one question. “How do we encourage women to try a female condom?” After looking at their current messaging we realized the problem. They were talking about women, not to them. We changed that. We repositioned the voice and look of the our campaigns from a clinical doctor visit to your sex-positive best friend. We brought the product to life with a little fun, a lot of confidence and a dash of sexploration. We positioned FC2 as the empowered voice on all things sex ed and protection. Instead of being an industry outsider, FC2 is now an industry leader and condoms changed from a “he thing” to condoms are a “me thing.”

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