2023

The Way We Wok Commercial

Entrant Company

Agency Habitat

Category

Video - TV Ad

Client's Name

Pei Wei Asian Kitchen

Country / Region

United States

In response to Pei Wei‘s objective to target Gen Z while promoting takeout, we strategically crafted a high-quality commercial that seamlessly combined Pei Wei with Gen Z experiences. We curated scenes reflecting Gen Z's authentic lifestyle and values, emphasizing the flavor Pei Wei can add to their dynamic lives. And because our audience loves to share their experiences, we incorporated scenes of friends taking pictures of their food, creating content, and using filters that pull from the brand’s campaign assets. All showcasing not only the quality of the food but encouraging viewers to savor every moment – and even share their Pei Wei takeout with the world.

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