Mooyah 3D Social Media

In response to Mooyah’s objective to develop a Gen Z-friendly look and voice for social media, we implemented a content strategy to utilize more video, motion graphics and stop-motion photography to showcase Mooyah’s menu items in new and innovate ways. To put this strategy to action, our team created memorable and approachable animations of a hamburger doing everyday activities to appeal to the TikTok audience and to capitalize on the 3D animation trend. These hypnotic and eye catching motion designs helped us incorporate trend-based content relevant to our target demographic.