Unleashing the magic of Unsupervised

Unsupervised is building a new category, data profitability, that can sound cold and transactional if it is not handled appropriately. They were open to big changes with their brand and called Sköna to create a new, cohesive brand that better encompassed who they aspired to be, how they wanted to look, and what the product did, putting a stake in the ground in the process.

After workshopping with key stakeholders at Unsupervised, we identified exuberance as their brand essence – the company possesses the energy and curiosity necessary to take their customers further – and magic as a core component of their brand identity.

Visually, exuberance manifested itself as a series of portals, each balancing magic and science and representing unexpected insight. Informed equally by the rebellious nature of surrealism and the reality (tinged with mystery) of quantum physics, we created a brand that tells a story of unexpected insights resulting from changes in perspective. Meaningful 3D objects and grids travel through Unsupervised portals – windows that give a focused glimpse into the Unsupervised World – bridging insights and tangible, profitable outcomes.

Armed with a new brand and website, Unsupervised can accentuate the emotional benefits of data profitability. Their internal exuberance now has an outward expression – an integral piece in building trust, curiosity, and excitement with existing and prospective clients.