MUSE Platinum

2023

LITTLE ZIZI Baby Food

Entrant Company

Shanghai FinBack Network Technology Co., Ltd.

Category

Branded Content - Food & Beverage

Client's Name

LITTLE ZIZI

Country / Region

China

LITTLE ZIZI is a cutting-edge premium baby food brand of the new era, boasting the finest fresh ingredients that exude confidence in its products. We've earned the unwavering trust of countless mothers with our genuine high-quality offerings.

Drawing inspiration from the image of a small frog, our design incorporates a carefully crafted frog head emerging from the water's surface at the top of the packaging, as if on a quest for top-tier ingredients. The lower part utilizes a layered effect of three frog heads, employing the design elements of dots, lines, and surfaces to create a three-dimensional visual experience. Simultaneously, the central window design allows you to catch a glimpse of the exquisite contents inside.

In order to ensure the packaging's integrity during transport, we've also devised a foldable paper box. This box features a unique tear-open design; as you tear it open, it magically unfolds into a vivid frog shape, presenting a lifelike image. This design evokes the image of a caring frog cradling delectable ingredients close to its heart, adding a touch of captivating playfulness.

Credits

Design Director
SI LI
Creative Director
YA WEI YI
More Platinum Winners
Strategic Program
2023
MUSE Advertising Awards - W Hotels Rebrand

Entrant Company

Marriott International, Inc.

Category

Strategic Program - Branding Refresh (NEW)

Country / Region

United States

Integrated Marketing
2023
MUSE Advertising Awards - The New Kraken Black mojito, Fiercely Refreshing

Entrant Company

Awaken

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Australia

Marketing & Promotional
2023
MUSE Advertising Awards - Wolfboy and the Everything Factory: Excaliboom

Entrant Company

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Country / Region

United States

Experiential & Immersive
2023
MUSE Advertising Awards - Forest Perception

Entrant Company

Akiko Yamashita Studio

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy