2023
Entrant Company
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Client's Name
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LITTLE ZIZI is a cutting-edge premium baby food brand of the new era, boasting the finest fresh ingredients that exude confidence in its products. We've earned the unwavering trust of countless mothers with our genuine high-quality offerings.
Drawing inspiration from the image of a small frog, our design incorporates a carefully crafted frog head emerging from the water's surface at the top of the packaging, as if on a quest for top-tier ingredients. The lower part utilizes a layered effect of three frog heads, employing the design elements of dots, lines, and surfaces to create a three-dimensional visual experience. Simultaneously, the central window design allows you to catch a glimpse of the exquisite contents inside.
In order to ensure the packaging's integrity during transport, we've also devised a foldable paper box. This box features a unique tear-open design; as you tear it open, it magically unfolds into a vivid frog shape, presenting a lifelike image. This design evokes the image of a caring frog cradling delectable ingredients close to its heart, adding a touch of captivating playfulness.
Credits
Entrant Company
Marriott International, Inc.
Category
Strategic Program - Branding Refresh (NEW)
Country / Region
United States
Entrant Company
Awaken
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Australia
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
Akiko Yamashita Studio
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States