MUSE Platinum

2023

LITTLE ZIZI Baby Food

Entrant Company

Shanghai FinBack Network Technology Co., Ltd.

Category

Branded Content - Food & Beverage

Client's Name

LITTLE ZIZI

Country / Region

China

LITTLE ZIZI is a cutting-edge premium baby food brand of the new era, boasting the finest fresh ingredients that exude confidence in its products. We've earned the unwavering trust of countless mothers with our genuine high-quality offerings.

Drawing inspiration from the image of a small frog, our design incorporates a carefully crafted frog head emerging from the water's surface at the top of the packaging, as if on a quest for top-tier ingredients. The lower part utilizes a layered effect of three frog heads, employing the design elements of dots, lines, and surfaces to create a three-dimensional visual experience. Simultaneously, the central window design allows you to catch a glimpse of the exquisite contents inside.

In order to ensure the packaging's integrity during transport, we've also devised a foldable paper box. This box features a unique tear-open design; as you tear it open, it magically unfolds into a vivid frog shape, presenting a lifelike image. This design evokes the image of a caring frog cradling delectable ingredients close to its heart, adding a touch of captivating playfulness.

Credits

Design Director
SI LI
Creative Director
YA WEI YI
More Platinum Winners
Marketing & Promotional
2023
2023 MUSE Creative Awards Winner - Give Where You Live

Entrant Company

Kin

Category

Marketing & Promotional - Illustration

Country / Region

United States

Advertising
2023
2023 MUSE Creative Awards Winner - Say Alexa
Amazone

Entrant Company

Habbar Avertising & co

Category

Advertising - Advertising / Other___

Country / Region

Saudi Arabia

Strategic Program
2023
2023 MUSE Creative Awards Winner - Tommy Factory FA22
Tommy Hilfiger

Entrant Company

Holition

Category

Strategic Program - Interactive Brand Experience

Country / Region

United Kingdom

Video
2023
2023 MUSE Creative Awards Winner - WMX Corporate Rebranding Video
Warner Music Experience, Inc.

Entrant Company

Yamamoto Agency

Category

Video - Branding

Country / Region

United States