Digital Transformation Playbook

Why does digital pathology matter?

Pathologists face mounting pressures that hinder their ability to make accurate patient diagnoses. These challenges include staffing shortages, an increase in rush cases requiring consultation and consensus, and a heavy workload with limited time for accurate work.

Digital pathology accelerates accurate diagnoses and alleviates the pathologist shortage. With digital pathology, pathologists can review tissue samples with enhanced accuracy compared to traditional glass slides. This software facilitates collaboration, speed, and automated analysis, ushering in new levels of efficiency.

Yet diagnostic laboratories have been slow to adopt digital pathology, with perceived difficulties and costs creating barriers to deployment. That leaves an estimated 98% of pathologists relying on microscopes for primary diagnosis—a slow process that limits potential collaboration.

The Digital Transformation Playbook

Proscia’s open-architecture Concentriq® platform powers and integrates AI-based pathology technology, helping labs accelerate diagnoses of cancer and other diseases.

With StudioNorth, Proscia decided to create a detailed, in-depth eBook that would give decision makers the information they needed to justify the cost and effort of transitioning to digital.

Creating this resource required determining the right level of detail to provide meaningful guidance on selecting and preparing a diagnostic laboratory for digital transformation. Too much detail could overwhelm the audience; too little might not be considered helpful by a very analytical, detail-oriented audience.

The Digital Transformation Playbook struck this balance, giving decision-makers the data they needed without overwhelming them. And its clean, graphic-first design made it easy to read and digest despite presenting a large amount of information.

The Playbook was introduced via a lead generation campaign that included content syndication, organic social and paid social.