MUSE Silver

2023

Real People, Real Fitness

Entrant Company

Preston Spire

Category

Audio - Radio Campaign

Client's Name

YMCA of the North

Country / Region

United States

The Y isn’t for the spandex crowd, rather for real sweatshirt-wearing everyday folks who just want to feel healthy, strong and stress free. So we communicate the Y’s promotions by finding human truths and building messaging around them.

Credits

Chief Creative Officer
Chris Preston
Creative Director
Charlie Tournat
Senior Copywriter
Aylâ Larsen
Account Director
Erin Burk
Executive Producer
Lisa Thotland
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