MUSE Gold

2023

Etihad Airways - Impossible Deals

Entrant Company

Action Media Production

Category

Marketing & Promotional - Promotional

Client's Name

Etihad Airways

Country / Region

United Arab Emirates

Crafting it wasn't easy, but it was a thrilling ride. We aimed to match the MISSION IMPOSSIBLE movie's style and energy, and ensuring each frame perfectly resonates with the movie beats.
Etihad Airways is on a mission to bring ‘Impossible Deals’ to its guests to coincide the release of the feature film Mission: Impossible - Dead Reckoning Part One.
In celebration of its partnership with Mission: Impossible Dead Reckoning Part One, Etihad has released sale fares which it has dubbed ‘Impossible Deals’.
These offers to select destinations on the Etihad network will self-destruct on 30 July 2023 for travel between 1 August and 10 December 2023.
Our work has also entailed the seamless adaptation of creative content into multiple languages and sizes, covering various formats such as Digital Out-of-Home, master banners, rich media, and video banners. Our primary focus has been on ensuring impeccable display quality across a wide range of screens.

Credits

Lead Creative Manager/Etihad Airways
Sawsan Sultan
Manager Stakeholder Engagement, Brand & Marketing
Abdulrahman Al-Hadhrami
Project Manager - Marketing
Penny CraigTomkins
Creative Concept
Honey Vastenholt Lewis
Creative Concept
Honey Vastenholt Lewis
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