Supernal Farnborough International Airshow

Supernal is revolutionizing transportation by “building new roads in the sky.” The smart mobility service provider is on a mission to redefine how people move, connect and live. Spearheaded by Hyundai Motor Group, the Advanced Air Mobility company is merging automotive and aviation technologies, bringing human possibilities to new dimensions.

Supernal’s challenge: communicating their vision of Advance Air Mobility and generating excitement about their revolutionary eVTOL (Electronic Vertical Take-off and Landing) cockpit cabin concept. They needed an agency that could effectively bring their near-future vision to life, showcase their brand, and create immersive experiences that would captivate and engage audiences.

At the 2022 Farnborough International Airshow, Supernal unveiled their cabin concept, with GPJ playing a pivotal role in creating an immersive experience. GPJ – in collaboration with INNOCEAN USA, and sister agencies Spinifex Group and Raumtechnik – designed a captivating space that featured the eVTOL cockpit.

The immersive digital content, showcased through cutting-edge LED flooring synchronized with large-format screens, enables attendees to embark on a simulated flying journey over an urban environment.

The cabin concept was center stage, surrounded by four interactive LED touch screens that rotated around the cabin concept. These screens provided an augmented camera view (as if looking through the screen) with content placed inside and around the cabin. Guests were able to tap and select areas of interest to explore via the user interface overlay.

Adding to the dimensionality of the augmented content, guests would be able to slide the screens independently, altering their field of view.

The reflective mirror material used to cover the screens allowed the guests to see the cabin concept from various angles and perspectives in context as they explored the space.

Guests could immerse themselves in the world of Supernal design and innovation, and delve into the auto-to-aero story using the interactive augmented pillars. These pillars offered a wide range of stories and content, covering all aspects of Supernal’s concept cockpit advancements.