Kowloon Restaurant

"Kowloon Restaurant" continues the essence of the Hong Kong-style tea restaurant culture with the motto of "Ping Liang Zheng Kuai", which means "affordable, tasty, and fast service" to provide customers with a higher cost-performance ratio, better experience, and a genuine return to the tea restaurant culture. The brand upgrade revolves around the core creative concept of "Hong Kong Local", taking inspiration from Hong Kong movies and local tea restaurants, as well as the understanding of Hong Kong aesthetics by director Wong Kar-wai. By combining the product attributes of "char siu (barbecued pork) renowned, milk tea crowned", the tea restaurant culture is represented with a textured and tangible approach. The overall layout features a vintage red color tone as a visual symbol, reflecting the authenticity and cultural sense of "Kowloon Restaurant" .