MUSE Gold

2023

"LG&E and KU Sounds of Sustainability" Campaign

Entrant Company

Doe Anderson Advertising

Category

Video - Sustainability & Environment

Client's Name

Louisville Gas & Electric

Country / Region

United States

A lot of people think sustainability is only about environmental impact.

LG&E and KU knows it’s about more than planting trees and recycling. It’s about ensuring where we live is safe, livable and economically viable for the future. It’s also about making sure we continue to use clean energy when possible and maintain our state’s natural beauty.

For this campaign we used broadcast TV, radio, digital display, Facebook ads, streaming audio and connected TV to remind consumers that LG&E and KU is doing more and more every day to help our state through dozens of programs and initiatives. Simple, concise messages that remind people to relax and enjoy the sounds of sustainability across the state.

Credits

Chief Creative Officer
Leyla Touma Dailey
Group Creative Director
Brittany Riley
Creative Group Head/Art Director
Brittany Chapman
Creative Group Head/Copywriter
Ashleigh Bills
Creative Group Head/Copywriter
Christian Walsh
Director
Connor Carroll
Production Company
Porchlight
Post-Production/Editorial, Finish
Chase Stewart
Colorist
Brett Price
Audio
Thoughtfly Studios
Director of Broadcast Production
Delane Wise
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