"LG&E and KU Sounds of Sustainability" Campaign

A lot of people think sustainability is only about environmental impact.
LG&E and KU knows it’s about more than planting trees and recycling. It’s about ensuring where we live is safe, livable and economically viable for the future. It’s also about making sure we continue to use clean energy when possible and maintain our state’s natural beauty.
For this campaign we used broadcast TV, radio, digital display, Facebook ads, streaming audio and connected TV to remind consumers that LG&E and KU is doing more and more every day to help our state through dozens of programs and initiatives. Simple, concise messages that remind people to relax and enjoy the sounds of sustainability across the state.