A new perspective on cell biology

When Berkeley Lights acquired IsoPlexis, they needed to rebrand as one single company. Audacity Health was up for the challenge, and PhenomeX, the functional cell biology company, was born.

PhenomeX enables scientists to unlock the potential of cell biology for research and clinical applications using their comprehensive suite of applications. Now, for the first time, researchers can gain a complete view of the phenome to reveal deeper insights on cell function.

Audacity Health collaborated with PhenomeX to develop the brand strategy, including corporate branding, as well as a creative concept for a marketing campaign. The immediate value was clear: combined, these tools power a groundbreaking new perspective of cell biology for scientists. So, in our branding and concept, we pushed the boundaries of what it means to see things differently—and how it can change the outlook for making breakthrough discoveries.