Mastery Forged by History

This campaign resulted in the successful launch of the brand’s first icon wine created specifically for the Chinese market, featured in Chengdu International Airport and the Chengdu fair, generating a strong resonance with the key target market.

Within Concha y Toro, it has been hailed as one of the most successful and beautiful campaigns ever created for the company. Our work also spanned an array of audiovisual content, including videos of the winemaker, the brand’s history, and the brand’s icons, as well as key visuals, product photography, and other pieces.

The release campaign was so well-received it was renewed for a second year, focused on strengthening the insertion of the product in China and seeking to bolster the Concha y Toro brand.