MUSE Gold

2023

UNRATED XTRACAB

Entrant Company

GRIT STUDIO

Category

Branded Content - Lifestyle

Client's Name

Viña Concha y Toro Family of Wineries

Country / Region

United States

We create a bold experience with an unapologetic aesthetic and narrative.

After months of intimate work with the winemaker and the winery, we were able to come up with the final version of Unrated: a brand that brings forth the most authentic version of Cabernet Sauvignon, with as little intervention as possible and with a carefree, bold attitude, that still maintains its premium essence.

Credits

Founder - CEO
Daniela Belén
Founder - Creative Director
Jaime Loor
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