MUSE Silver

2023

Beatrice Collection

Entrant

Sharp Type

Category

Typography - Typefaces / Font System

Client's Name

Country / Region

United States

About The Entry

The flagship of the family, Beatrice Display, makes the convincing case that letterforms are drawn to function simultaneously as both effortless text and striking graphics. There is an exuberance that almost lifts it off the page with its dramatically high contrast, extremely tight spacing, and finely wrought apertures. It’s the most salient example of our Internal Contrast methodology, which is the foundation of the Beatrice Collection.
Combining various aspects from the canon expansionist systems, inverted contrast, and the contrast behavior of grotesks, these methodologies were dissected and used as cornerstones in creating our own system. The Beatrice superfamily is built upon the framework of the American Gothic, utilizing tight-not-touching spacing and featuring a robust set of weights across four optical sizes. Our iconic Display cut offers the highest head-turning contrast; use the Standard cut for all high-function-low-contrast needs; our newest additions, Headline and Deck, smoothly click into place between the original two sizes, offering a more complete spectrum of applications.

Credits

Type Designer / Art Director
Lucas Sharp
Type Designer
Connor Davenport
More Silver Winners
Website
2023
2023 MUSE Creative Awards Winner - 425 Consulting Website
425 Consulting, LLC

Entrant

Jump Creative

Category

Website - Consulting

Country / Region

United States

Website
2023
2023 MUSE Creative Awards Winner - RTI Health Solutions Website
RTI Health Solutions

Entrant

DesignHammer

Category

Website - Nonprofit

Country / Region

United States

CSR
2023
2023 MUSE Creative Awards Winner - Seated - Chatham Funeral Museum
Simpson Funeral Museum

Entrant

Pulling Focus Media

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

United States

Student Submission
2023
2023 MUSE Creative Awards Winner - Se Son Rose Fioriranno
Gnomon — School of Visual Effects, Games & Animation

Entrant

Jiao Jiao

Category

Student Submission - Student Conceptual Design

Country / Region

United States