Beatrice Collection

The flagship of the family, Beatrice Display, makes the convincing case that letterforms are drawn to function simultaneously as both effortless text and striking graphics. There is an exuberance that almost lifts it off the page with its dramatically high contrast, extremely tight spacing, and finely wrought apertures. It’s the most salient example of our Internal Contrast methodology, which is the foundation of the Beatrice Collection.

Combining various aspects from the canon expansionist systems, inverted contrast, and the contrast behavior of grotesks, these methodologies were dissected and used as cornerstones in creating our own system. The Beatrice superfamily is built upon the framework of the American Gothic, utilizing tight-not-touching spacing and featuring a robust set of weights across four optical sizes. Our iconic Display cut offers the highest head-turning contrast; use the Standard cut for all high-function-low-contrast needs; our newest additions, Headline and Deck, smoothly click into place between the original two sizes, offering a more complete spectrum of applications.